How to aggressively market your home - (or click here for how to market your income property)
Don't just list your home for sale and wait for an offer to appear.
AGGRESSIVELY MARKET your home to the world's most likely buyers -- using the Internet's most powerful websites, the most compelling buyer-agent incentives and the latest "Hotsheet" technology. To encourage high offers, it is essential to create a sense of urgency in the mind of buyers -- "This property won't last long."
A lowball offer is relatively easy to get. But aggressively marketing your home to solicit the most, quickest and highest offers in today's dynamic marketplace requires not only a thorough grasp of local market trends, but also a number of specific well-honed marketing skills.
In order to attract offers, your home must distinguish itself from the rest of the market by either price or feature(s). Your property must be viewed as a very special SOMETHING, or it will simply blend into the background of inventory.
This special SOMETHING must be exploited and used to create a sense of urgency in the mind of buyers. Every home is special in some way. Why did you buy it?
90% of home buyers start their search on the Internet.
Effective marketing in today's well-informed, attention-deficit, photo-hungry, and competitive international marketplace requires high tech photo-marketing and pricing strategies.