San Clemente Real Estate | Homes | Buyers & Sellers | REALTOR®

One picture is worth a thousand words.

Today's highly competitive market has created a glut of information on the Internet about real estate offered for sale. If you want Internet visitors to notice your property, you must do much more than simply offer it for sale.

You must find a way to ATTRACT attention-deficit Internet visitors who have developed an immunity to glowing written narratives, but remain psychologically unable to resist great photographs.

Not just good photographs -- Architectural Digest-quality photographs!

We aggressively market your property with nothing but Architectural Digest-quality photography, designed to attract attention, bring the viewer INTO the property, help them to reach out and touch the living room couch.

We understand that since 85% of buyers start looking first on the Internet, selling a home has effectively become an Internet Photo Contest!

We don't use this amateur equipment:

Fine marketing brochures

A custom brochure is produced for every fine home we commit to market. We do not use brochure templates. Each property brochure is totally unique and designed exclusively for the fine home it represents.

While great property photographs on the internet and in the Multiple Listing Service serve to attract attention and make potential buyers eager to visit the property, the marketing brochure's function is a bit more subtle and sophisticated.

It's the job of the marketing brochure to make buyers feel reluctant to leave the property -- and, after they get back to their house, to constantly remind them of the very fine home they could be enjoying if they made a reasonable market price offer.

Following are a few recent marketing brochures created by our noted international designer Raad Ghantous. All photography is by Mike Cotter. The "Roaring 20s" brochure below won the Orange County Association of Realtors "Most Creative Listing" award in 2010, a contest open to 10,000 agents with over 21,000 listings!